Understanding Australian readers: Behavioural insights into recreational reading

Wright, B., Lennox, A. & Mata, F. Understanding Australian readers: Behavioural insights into recreational reading. Melbourne, Australia: BehaviourWorks Australia, Monash Sustainable Development Institute, Monash University, February, 2025 https://australiareads.org.au/research/understanding-australian-readers/

How do we get more people reading? What are the best ways to reach those who rarely read? And what can we practically do to influence reading habits? These are questions we hear on a daily basis from publishers, booksellers, teachers and librarians across the country. This new research tackles these questions and provides valuable insights into how we might, as an industry, meaningfully increase recreational reading rates in Australia.